Stethescope/Heartspy - Listen to my heart?

Product Name:

Listen to my heart / Heartspy / Secretscope

Recommended date for sales:

2 - 3 weeks before Valentines day/Christmas

Target Audience:

Lovers, men/women. More men than women.

Physical Product:

It is basically a voice recorder that has only like 1 minute of space for recording.

There will be 2 levels of packaging - 1 for actual presentation to your lover, 1 original presentation for the buyer.

Core benefit derived from product:

1.) To have something fun to do with your lover

2.) To say something you've always wanted to say, but too freakin shy to.

How to use:

1.) Buy Stethescope.

2.) Break first packaging, record message into recorder by poking pin into 'Circle' pinhole.

3.) If you don't succeed at first try, don't fret; poke pin into the 'Cross' pinhole for 3 seconds to erase message.

4.) Listen to it once; are you sure that will achieve what you wanted to do? Listen a few more times first k! You don't want your lover to run away from you once they hear it~ :P

5.) Its all ready to go; pack it into other packaging (seal-tight product to look like you couldn't have done anything with it in advance! XD)

6.) Invite lover for dinner. Say something funny. Then make an excuse to press stethescope against lovers' chest and then click the button to play the recorded message. (Stethescope has two buttons; one on the 'target' side and one on 'your side'. Both buttons must be pressed to play message...u know why right?)

7.) Pray hard that your intended message gets through to the other party and achieve the effect you wanted? O_o~

Costs: Low

Hopefully, costs to produce the standard parts of the stethescopes can be reduced by checking out medical product suppliers to see if they are able to make the parts other than the 'voice recorder part'. If the only part we need to create is a voice recorder that looks like a button(that has two buttons and two hidden hole-buttons on it...hehe), then producing about say, 50000 units of the product would be very cheap in china... :)

Pricing and profit margin: Average

With decent packaging, it should be able to fetch a price more than US$12.50 each(from end user). Production costs divided among 50,000 would be optimistically at US$5 each.

End note:

Its not a particularly a bright idea, but writing it down will keep me thinking too much about it and distract me from doing assignment i guess... hahaha~

Coming soon next: Website fantasia! Stay tuned :)